Audi October Global Sales Up 5.3% : Love car Audi new car review 2008

Audi October Global Sales Up 5.3% : Audi new car review 2008
by Anthony Fontanelle
Audi AG, the luxury car arm of Volkswagen AG, announced last Thursday that its global sales increased 5.3 percent in October compared with the same month in 2006.The Ingolstadt-based maker of Audi 900 parts as well as iconic cars such as the TT and A4, among others, said that it sold 76,900 cars last month, up from the 73,050 it sold in October last year.That put the company on course to surpass its goal of selling 950,000 cars by the end of the year, said Ralph Weyler, who oversees marketing and sales at the company. "Owing to last month's results, we are extremely confident about the final months of 2007," he added. In the January-October period, the German automaker sold 818,200 cars globally. The number is up eight percent from the 757,763 it sold in the first ten months of 2006.Demand was strong in the United States, where sales rose 15.4 percent in October with 7,421 cars sold, while demand in Britain pushed sales higher by 12.8 percent to 7,066. In Germany, its home market, Audi sold 23,742 cars last month, up 5.5 percent from last year, reported International Herald Tribune.Based on the report, the biggest increase of the automaker came in Asia and the Pacific where it sold 10,100 cars, up 17.9 percent from a year ago. China itself saw an increase of 24.8 percent. So far, the company has sold 83,863 cars in China, including Hong Kong. "We are aiming to sell more than 100,000 vehicles in China this year," Weyler said.Audi has really gone a long way. It has evolved from Auto Union, NSU, Horch and DKW, the former having integrated the historic Audi company which was founded in 1910. At present, the German automaker is etching an indelible line in the global auto competition.Earlier, the automaker has started offering a computerized control system for its product lines called Multi Media Interface (MMI). The feature arrives in the midst of BMW's iDrive control criticism. The iDrive control, in essence, is a rotating control knob designed to control satellite navigation, radio, TV, heating and car controls with a screen. MMI has been broadly reported to be a significant enhancement on BMW's iDrive.MMI has been generally well-accepted. The reason: The MMI requires less menu-surfing with its mass of buttons around a central knob, with shortcuts to the radio or phone functions. The screen, either colour or monochrome, is mounted on the upright dashboard, and on the A6 and A8, the controls are mounted horizontally. Meanwhile, an "MMI Like" system is also available on the Audi A3 and A4 product lines which offer the optional Navigation System.Shares of the automaker were up approximately 3.2 percent to â,¬743 (US$1,089.68) in Frankfurt.

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