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Lexus LS 600hL: the World’s first V-8 All-Wheel-Drive Hybrid : Lexus new car review 2008
Lexus LS 600hL: the World’s first V-8 All-Wheel-Drive Hybrid
by Evander Klum
Lexus, the luxury car division of Toyota Motor Corp., presents the Lexus LS 600hL as the world’s first V8 all-wheel-drive hybrid. It is also the Lexus that is capable of parking itself, apart from having the performance comparable to a sport sedan.Powered with a 5 L V8 hybrid that provides 290kW/520Nm of torque, the Lexus LS 600hL is capable of running 0 to 100 km in 6.3 seconds. And it only consumes as little as 9.3 liters of 95 RON petrol for every 100 km.The 2.4 tonne kerb weight leaves a fairly petite carbon footprint of 219 grams per kilometer, as the weight is being clawed through a tight bend with surety via a Torsen all-paw system.The LS 600hL has the first application of LED low-bean headlights. But, what is more thrilling is the Intelligent Park Assist (IPA) system sustained. The technology makes use of a rear camera and ultrasonic sensors in identifying a parking space and calculates the correct steering angle to guide the vehicle without curbing the 19 inches rims or perhaps bending fenders. And, the driver’s involvement only comes from putting pressure on the gas pedal.Aside from the intuitive park assist, the LS 600hL is also equipped with an advanced pre-collision system that readies the car for an unavoidable accident. It also has antilock breaks, vehicle stability control and traction control to provide assurance of safety to drivers in the event of an accident.The LS 600hL also features push button control on side and rear window blinds, and automatic controls on body heat sensor.According to Jesse Munoz, technical instructor for Toyota, Lexus and Scion AK, the LS 600hL is compared to other cars like talking about apples and oranges. He said that the new Lexus brought the luxury car to the next level, significant observed from a personal entertainment standpoint. He pointed out the Mark Levinson Reference Surround hi-fi sound system, multi-display 9 inches LCD flip-down screen and 450-watt 19-speaker audio system. To provide private audio playback, there are also high quality wireless headphones. He said, “… it’s also got a rear ottoman seat with shiatsu massage â€" it’s something you just got to experience to believe. It’s just amazing.†With the impressive 16-way power-adjustable heated/cooled ventilated seat, all occupants are sure to breathe purified air, arriving with a touch of the interactive screen that also serves the voice-activated navigation system.Overall, the Lexus LS 600hL hybrid is another technology-packed luxury car with enhanced performance in significant aspects, not just for being equipped with premium Lexus oxygen sensor, but well-innovated auto parts to optimize quality and precision.
Honda - Changing The Wat They Market The Civic : Honda New Car review 2008
Honda - Changing The Wat They Market The Civic
by Dan Mercurio
This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures. Point of sale (POS) materials account for millions of dollars a year in the automotive industry. We want to look deep inside these marketing brochures and examine the sales and marketing angles for each particular model.In this article, we are going to take a closer look at the 2008 Honda Civic. Honda has an 18-page color brochure dedicated to selling its ideas, attempting to readjust the way you look at today's Honda Civic.When you think Honda Civic, what comes to mind? We think, great gas mileage, dependability, practicality, simply a smart purchase. Those qualities and ideas are still part of the overall Honda Civic DNA, but Honda wants to change the way you think about the Civic. Honda is going after an entirely different market."Spontaneity, Intensity, and Fun"...these are not yesterdays advertising keywords associated with the Honda Civic.Immediately on page 3, Honda asks you to "Go Ahead, Open It Up". Let's see what this baby will do. "Killer Looks", "Next-Big-Thing-Technology", "Burn Up The Pavement", just a few terms I'd not generally attach to the Civic. The folks at Honda are pushing this vehicles driving experience and persona in an attempt to lure in an entirely different demographic.There is no doubt, the Civic has grown up. The thought of a navigation system in a model lines lower end cars may seem a bit much, but Honda decided to devote an entire page to their version of navigation. Leather interior also earned a complete one page spread, in an attempt to further move away from the traditional Civic market and towards a more bold and aggressive buyer."Lots Of Thrust, Little Thirst"...This is a bit closer to the Civic marketing we've all become accustomed to. Gas mileage and a little zip, that's my good old Civic.Honda went back to its roots in a three page spread exclusively marketing the 2008 Honda Civic Hybrid. This is what I expect from Honda in regards to the Civic. The hybrid version of the 2008 Honda Civic makes perfect sense for this model. Ever the practical choice for fuel savings, initial investment savings, and overall automotive cost, the Civic now extends into environmental "Green" savings with the Honda Civic Hybrid. They appeal to your intelligence, "Hybrid: A Smarter Way To Drive". And they appeal to your overall concern of the environment in the classic way Honda always has.The Honda Civic Si Coupe is the portion of the brochure that you would expect some content relating to power and style and verve. "Obey Your Wilder Side" is a perfect lead in to this trim level of the Civic. The Si has always had a following with the younger, "Generation X" demo, and Honda has done a great job of reinforcing this Civic model again to its segmented audience. Naming one of its color, Habanero Red Pearl, was another nice touch.Safety only earned one page of the brochure and there is only one page describing the "DNA" of the Honda Civic.Honda is making a very conscience effort to expand its market for the Civic. This could be a bit of a risk for a model that has been more successful than anyone at Honda could have ever imagined. I'm sure the likes of the Mazda3 and Nissan Sentra have the marketing department at Honda rethinking the whole Civic thing. But, a niche is a niche is a niche. They are stepping outside the area that has worked so well for them in the past. It will be interesting to see if they expand or decrease their market share for the Civic with this approach.
Car Insurance Premium Know Inside Secrets Of Car Insurance : Car loan car credit review 2008
Car Insurance Premium Know Inside Secrets Of Car Insurance
by Deepak kulkarni
Car insurance is a contract between you and your insurance company, in which you agree to pay the premium, while the insurance company agrees to reimburse your loss as it is stated in your insurance policy. Car insurance is very essential with the purchase of new car, be it on loan or outright purchase. Car insurance is meant to cover the monetary losses caused by any kind of accidents or theft and is necessary to pay for repairs for your car or someone else's car. Car insurance is a vital purchase that should not be overlooked. Car insurance is widely available from a variety of different insurance providers, as insurance is something that all drivers must have by law: The Road Traffic Act of 1991 requires every person who uses a vehicle to have a least third party personal injury insurance. Car insurance is one of the great ironies of our life. Car insurance is the important factor when buying a new car.Main Points For Car Insurance PremiumAn insurance premium is the amount of money that a person much pays to have their car insurance. Premiums from one company to the next can vary by hundreds of dollars for the same insurance, so it pays to compare rates. The premium fixed for car insurance differs from state to state and from country to country in which you stay. But our online service has solved your problem because of which you can insure your car at a very less premium. If a person has had no tickets and no accidents, they will be paying low premiums. People with higher premiums are the ones who have had several accidents and speeding tickets. The worse a person's driving record, the higher the premiums will be. When figuring a premium, the insurance companies do not consider a person's driving record since the day they received their license. If a person had a bad driving record then had no accidents or tickets in three years, they will have a low premium again. Another much weighed tip is to set the deductibles high so that the premiums are set to low. This means the insurance company will not cover certain areas of your insurance; you will pay a part of the coverage and have to pay lower premiums. Insurance premiums are deduced with these figures in mind, meaning that a young, male driver is likely to have to pay much higher premiums than an experienced female driver, as they are considered to be a greater risk on the roads. Also, if you are experienced and have a clear driving record, with no claims bonus, your premium should be relatively low. The more no claims bonus you and your additional drivers have, the greater the discount you will get on your car insurance premium. For example, if you have five years no claims bonus then you will get up to a 65% discount off your insurance. The theory behind this is that the fewer claims you have made in the past, the fewer you will make in the future - and this is exactly what insurers are looking for.ConclusionCar Insurance Premium is the important factor when buying a new car. Car insurance is mandatory in all states, and must be maintained throughout ownership. Car insurance is about protecting other road users as opposed to the driver of the insured vehicle. Car insurance is one of the great ironies of our life. Car insurance is something that almost all of us have to contend with.
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