Skoda Website Creates Happy Drivers With Immediacy : Skoda new car 2008 review

Skoda Website Creates Happy Drivers With Immediacy
by Skoda

Immediacy, part of the Mediasurface group, Europe's leading content management solution provider, announce the launch of the new website for Automotive car manufacturer Skoda.
06 March 2008. Immediacy, one of the leading UK content management solution providers (part of the Mediasurface group (UK, AIM: MSR)) has announced the launch of newly designed website for Skoda. Fun and simple to navigate, www.skoda.co.uk incorporates unique and innovative features such as flipcharts and flash applications to give viewers even more information. The new website was built for ease of use and simplicity on Immediacy Web Content Management suite (WCMs) 6.0 and designed by digital communications agency, Reading Room.
At the heart of Škoda's marketing plans, the new website is designed to encourage users to "experience the happiness of Škoda on-line", embodying the new branding 'the manufacture of happy drivers'. Wanting to keep the website clean, fun and simple to use, Škoda needed a solution that would be easy to manage but also have the scalability to run an additional 130 network of UK retailer's microsites.
Škoda chose Immediacy Web Content Management suite (WCMs) 6.0. Selected for its plug and play technology and ease of use, Immediacy WCMs 6.0 enables non-technical staff including Škoda's retailer car salesman to edit and maintain content on their own web pages. Employing Immediacy WCMs 6.0 to integrate depth of functionality into the new website means visitors can benefit from new designed flash and XML technology to help them book test drives, order brochures and use online new car configurator. The use of fun tools, such as a car conveyor belt on the home page, moves the new Škoda website away from the archetypal, masculine sleekness of other automotive brands. Instead www.skoda.co.uk aims to attract a younger audience through the creation of a 'happy' user experience which is reflected by the use of Immediacy Web Content Management suite (WCMs) 6.0 to deliver a site with a simple underlying structure, that serves up to date, accurate information and follows straight-forward navigation terms.
Sarah Chapman, Direct Marketing Manager Škoda, said: "We are absolutely delighted with our new website. Immediacy WCMs 6.0 was the right choice to run our website and UK retailer microsites and has done a fabulous job."
Andy Peart, Chief Marketing Officer for Mediasurface adds: "Škoda has an amazing new, fun website that fully reflects their new branding. The project has been perfectly executed by Reading Room and is a success for everyone involved."